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The Giant Thai Food Federation releases vegetarian shrimp

The Giant Thai Food Federation releases vegetarian shrimp

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Thai Union one of the world’s largest producers of seafood—will be launching plant-based shrimp as a tempura-style product this year. Thai Union recently launched its first plant-based products, including crabcakes and dim sum, in the foodservice sector. The move to expand into the plant-based seafood market comes in response to consumer demand.

“We have had consumers come to us and say, ‘I know you are an expert in seafood and shrimp; I would like to have a shrimp tempura, but not containing shrimp,'” Thai Union Innovation Director Tunyawat Kasemsuwan told media outlet Undercurrent News.

“They come to us because they see we understand product quality, its functional properties, characteristics, taste, and sensory texture.”

The company had planned a more significant European launch for its new plant-based products, partially delayed due to the COVID-19 pandemic-related travel restrictions

Thai Union will join various other significant companies that are diving into the plant-based fish and shellfish area. Supermarket Trader Joe’s is dealing with including vegan seafood to the chain’s offerings.

Dutch brand Vegan ZeaStar intends to launch a plant-based version of codfish, and also global brand name Nestlé introduced vegan tuna Thrilling Vuna in Switzerland with plans to increase worldwide. Furthermore, fish and shellfish brand Bumble Bee Foods partnered with vegan fish and shellfish startup Good Catch Foods to help Excellent Catch widen its reach by leveraging Bumble’s sales, distribution, and also logistics proficiency.

However, Thai Union wants to add brand-new products to its brand-new plant-based line and global target markets, starting with private-label suppliers and the foodservice industry



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